Upslope Brewing & the REEL ROCK Film Tour Do it Again!

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Upslope and REEL ROCK have teamed up for another year on a collaboration brew to blend our passion for vertical adventure and great beer into an 11th anniversary collaboration brew – an Experimental Hop IPA!

reel rock (11) beer release

 

For 11 years running, the REEL ROCK Film Tour has showcased the best rock climbing films in the world, and 2016 is no different. We’re excited to announce that for the second time, REEL ROCK is collaborating with Upslope to bring out a limited release beer to commemorate the beginning of their world tour. REEL ROCK will be making over 450 stops around the world, and we’re honored to help them get the tour started off right with an awesome India Pale Ale collaboration brew.

Upslope Brewing and REEL ROCK’s Collaboration Beer

reel-rock 11 2016 upslope experimental hop ipa

Upslope Experimental Hop IPA with Idaho #7 Hops

The Upslope and REEL ROCK Experimental Hop IPA will be available starting today with a release party kicking off at 5:00 pm at our Flatiron Park tap room! The brand new, limited release IPA will be available on draft in both Upslope tap rooms as well as in adventure-ready 19.2-ounce cans. This IPA is a showcase for a brand new hop variety, simply known as Idaho Experimental Hop #7.

With more than 3 pounds of the hop in every barrel that we brewed, you’re sure to get a good idea of why these hops are so special. The light malt character of the beer allows the hops to show through with their pungent aroma and flavor notes such as peach, apricot, and a fresh leaf tea-like characteristic.

“We’re thrilled to be partnering with the REEL ROCK Film Tour once again,” says Henry Wood, Upslope’s Director of Sales and Marketing. “It’s exciting to produce a limited release beer that coincides with inspiring events within the outdoor community and with a project that pairs so perfectly Upslope’s brand ethos.”

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The REEL ROCK 2016 Films

The 2016 REEL ROCK Film Tour will feature five new climbing films, all of which showcase some of the most talented and storied climbers in the world. Young Guns explores the adventures of two of the sport’s youngest and most exciting up-and-comers, Ashima Shiraishi and Kai Lightner. Bugs in the Boys follows two of the best crack climbers in the game, Will Stanhope and Matt Segal. The film Brette spotlights Brette Harrington and her climbing exploits around the world. Rad Dad stars Mike Libecki as he strives to accomplish a series of first ascents. Finally, Dodo’s Delight trails Sean Villanueva O’Driscoll, Ben Ditto, and Nico and Oliver Favresse as they adventure across the Arctic Circle and strike at previously unclimbed walls.

 

The Upslope and REEL ROCK Release Party 2016

 

Reel Rock beer

Of course Upslope will be throwing a party to get the REEL ROCK Tour started right at our Flatiron Park tap room from 5:00 pm- 9:00 pm today, August the 23rd, 2016. The first 25 attendees after 5:00 pm will score a pint for FREE – just find the REEL ROCK rep under the Upslope teardrop flag and say the word “Everest” to the REEL ROCK rep and enjoy an Experimental Hop IPA on us!

We’ll also be hosting a raffle (free ticket with the purchase of a pint or can) with sweet prizes from our friends at  Skratch Labs, NiteIze, Healthy Skoop, Alpine Start Foods, Moosejaw Mountaineering, Boulder Adventure Lodge, Boulder Rock Club, Crimp Chimps, and SENDER Films if the awesome beer isn’t enough for you!

Come on down for a great time featuring awesome beer and great prizes! RSVP for the event here and we’ll see you there!